Cooling energy consumption of a building can be significantly reduced by limiting solar heat gain through envelope, in which depends on the intensity of impinging solar radiation and on the colour of external surface. Albedo, from the thermal point of view, is the prime parameter of interest; however, it does appear to be too conceptual in practice. Architects, when considering choices of envelope colour, the actual decision is between various colours: yellow, blue, or green rather than a single numerical albedo. This study is to investigate the effect and magnitude of colour, in terms of visual qualities hue, value (lightness), and chroma (saturation), on thermal load of buildings. In the experiment, air temperatures inside test cells painted into different colours were measured, the results suggest that colour attribute: chroma has negligible effect on thermal performance of building envelope, while value has significant thermal effect. The effect of hue, as shown in this study, was insignificant, however further study might be needed as to obtain a clearer picture of its effect.