This paper introduces an innovative vacuum glazing technology combined with thin film PV glass called thin film PV vacuum glazing (PV VG). In comparison to conventional vacuum glazing, PV VG not only has high thermal and sound insulating properties but can generate electrical power. The main aim of this paper is to discuss the economic and carbon saving analysis of the introduced technology with the significant distinction of the PV VG with other potential competing technology being emphasised. The market sectors related to the potential business opportunities and competing market are analysed to assess PV VG market potential and to understand the strength and weakness of PV VG. The PV VG technology which has been lab-scale proven, is aimed to be further upscale at both manufacturing and testing level.