The low-carbon network consumption behaviour and guidance strategy of college students

As a high knowledge community, college students are disseminators, practitioners and designers of low-carbon consumption, their online consumption view has an inestimable impacts on the future development of the Internet. The future development must be towards low carbon, they have an inescapable responsibility for the future of the Internet shopping. Through questionnaire survey, this paper studied and analysed college students' behaviour in the network consumer, and pointed out the problems and influencing factors in the low-carbon consumption of contemporary college students' network, also gives positive suggestions.